Each episode we'll be coming up with various Top 5 lists to help kick off our recordings. The first one was a no-brainer. Our Top 5 goals for our DISNEY DINK podcast:


Deana's Top 5

  1. Encourage DINKS to go to Disney Parks
  2. Show not how to save but how not to waste money
  3. Share planning advice and tools of value
  4. Take our love of Disney planning and touring to the next level together
  5. Connect with other DISNEY DINKS

Patrick's Top 5

  1. Pay it forward. I’m not always altruistic, but in this case, I’ve put in hundreds of hours of planning Disney trips and have tested those plans on the ground over the course of many years. So now I’m in the position to reveal what works and what doesn’t to help others maximize their time at Disney World.
  2. Show how research and investigation can be fun. Most people associate planning with drudgery and toil. And there’s no doubt it takes time. But a) it’s also time researching Disney, which is inherently fun, and b) it can be super exciting when you have breakthroughs and sudden realizations and a great sense of satisfaction knowing that every hour of planning you do now will pay off 100-fold when you’re in the parks.

  3. Destigmatize Disney among the intellectual set. This is a personal pet peeve of mine, but having spent a number of years in higher ed and having far too many PhDs on my FB feed, I can assure you that self-identified ‘thinking people’ hold an almost universal disdain Disney. But if people could just relax enough so that the stick releases from their butts, they might be able to enjoy Disney for what it is and on its own terms. And the hardest part about that is it requires a vulnerability and a courage on our part to say, heck yeah I love Disney! Why wouldn’t I?!
  4. Fill a need among other DINKS in particular. I know we’re not the primary demographic of Disney travelers, but, much like so-called intellectuals, there are lots of us out there who maybe don’t feel like it’s ok to embrace a seemingly childish pursuit. But Disney, much like PIXAR movies, has just as much for adults as it does for kids.
  5. Keep my own Disney fire burning brightly. In our workaday existences, it’s easy to get distracted and overwhelmed and stop seeing the joy in our daily lives. But Disney, in many ways, is pure joy, magic, and excitement. So let's make it part of a routine instead of a mere dalliance. 

Check out the rest of the topics covered on the DISNEY DINK podcast episode 0.0 here.

Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit